Since 1984, a family-run perfume business has been on a mission to make quality fragrances accessible to everyone. Starting from a small setup in Mumbai, they've blossomed into a brand recognized for its diverse range of scents, from classic eau de parfums to refreshing deodorants. By teaming up with Shipturtle, they were able to manage their rising order management & logistic complexities. Shipturtle's user-friendly platform took the hassle out of logistics, allowing the perfume makers to focus on crafting delightful scents.
Saffron Souk was built to celebrate the creativity of independent artisans and small brands across the Middle East. As a curated online marketplace, it gave these makers a platform to reach wider audiences and grow their businesses. But as the marketplace gained traction, the backend operations began to show strain. Managing orders across dozens of vendors with varying fulfillment timelines and shipping preferences had become chaotic. The team was buried in spreadsheets, manually assigning orders, and constantly following up with vendors—leading to delays, errors, and a poor customer experience.
Parenting comes with rapid turnover of baby items, leaving parents seeking affordable ways to pass on gently used gear and making the most out of it. But Ashley and Katherine, saw this challenge as an opportunity.
Nicole DeBoom didn’t just race to the finish line—she reinvented it. From breaking barriers as a pro triathlete to launching Skirt Sports and redefining activewear for women, her journey has always been about pushing limits. Now, with eNDE Project, she’s changing the game again - a marketplace where premium and pre-loved items come together, driven by sustainability and style.
It’s not just sportswear; it’s a revolution you’ll want to be part of. Let’s see how they achieved this.